New Kurz stamping foil changes color at different viewing angles

Print finishing that will make people look twice

Fürth/Germany, 10 May 2016: The metallized stamping foil Luxor MTS Polarlight from Leonhard Kurz offers packaging designers new possibilities for gaining the attention of the viewer. Depending on the angle at which a print product finished with this design foil is viewed, the metallic color changes from a cool emerald green to a vibrant purple. When the foil is applied to multiple areas on the packaging or to a curved surface, for example on a bottle label, both colors can be visible at the same time. This enables a two-color effect to be produced from just a single stamping foil.
The striking flip between the two very different colors is an effective eye-catcher that arouses the play instinct and invites the viewer to examine the printed item more closely. On packaging on a retail shelf, it is a stopper that captures the interest of the consumer and triggers a purchase impulse.
The Polarlight design is available both for the hot stamping process and for cold foil transfer. In hot stamping applications it can be combined effectively with relief and structured stampings. The color flip is particularly effective on structured and raised surfaces. A good application for the foil in the cold foil sector is self-adhesive labels. Thanks to the high metallic luster, the color flip is very apparent on smooth plastic surfaces. The Luxor MTS Polarlight foil for hot stamping and cold foil applications will be presented at Drupa 2016 at the Kurz booth D60 in Hall 3.
Kurz will also be represented in hall 3, booth E74, at the Drupa Innovation Park in hall 7.0, booth E10, at the Touchpoint Packaging in hall 12, booth B53 and at PrintCity in hall 12, booth C51.